Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, list a horse for sale, or contact us for support. This information may include:

• Personal identification information (name, email address, phone number)
• Account credentials and verification documents
• Horse listing information and photos
• Transaction and payment information
• Communications and messages sent through our platform

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our marketplace services
• Process transactions and send related information
• Verify user identity and prevent fraud
• Send technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Communicate with you about products, services, and promotions

3. Information Sharing and Disclosure

We may share information about you in the following circumstances:

• With your consent or at your direction
• With service providers who perform services on our behalf
• For legal compliance, to protect rights, or prevent fraud
• In connection with a merger, acquisition, or sale of assets
• In aggregated or de-identified form that cannot reasonably be used to identify you

4. Blockchain and Public Information

Certain information related to horse ownership, pedigree, and transaction history is stored on blockchain technology. This information becomes part of the public blockchain record and cannot be deleted or modified once recorded. This includes ownership transfers, verification status, and transaction timestamps.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Blockchain records are permanent and cannot be deleted.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access to the personal information we hold about you
• Correction of inaccurate personal information
• Deletion of personal information in certain circumstances
• Restriction or objection to processing
• Data portability
• Withdrawal of consent where processing is based on consent

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and personalize your experience. You can control cookies through your browser settings, though disabling cookies may affect platform functionality.

9. Third-Party Services

Our platform may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information during such transfers.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the new policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: